CCI Dismisses ADIF’s Complaint Against Google Ads Policies: Implications for India’s Digital Advertising Ecosystem
In a landmark decision, the Competition Commission of India (CCI) has rejected the complaint filed by the Alliance of Digital India Foundation (ADIF) regarding alleged anti-competitive practices by Google ads in its advertising policies. This ruling comes amid heightened global scrutiny over Big Tech’s influence on digital markets and sets a critical precedent for the…